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Elements and Performance Criteria

1. Extend research capability to support professional practice
   • Develop strategies to extend individual research.
   • Conduct critical analysis of research outcomes and develop own substantiated position.
   • Communicate own position in a manner which demonstrates clarity of thought and conceptual understanding of different theories.
2. Apply effective leadership strategies to enhance image of the organisation and industry.
   • Research theories of leadership and impact of leadership styles on organisational and industry development.
   • Develop strategies to maximise personal effectiveness for modelling high level performance.
3. Apply theories of design to create and support a culture of innovation and creativity.
   • Use a range of research techniques to collect information on theories of creativity.
   • Assess ways in which theories about creativity may be used to provide benefits to individuals, organisation and industry.
   • Promote innovation, creative practices, products or services ensuring that new ideas support the principles of sustainability.
   • Develop strategies to foster a culture which encourages innovation and creativity.
   • Review, challenge and refine own style for modelling and supporting innovation and creativity.

Performance Evidence

Evidence of the ability to complete tasks outlined in elements and performance criteria of this unit in the context of the job role, and:

complete a research project using information from at least three different sources to:

identify and explore:

theories of leadership

theories of creativity

how hairdressers, designers and artists apply creativity to the design process

methods used by organisations to encourage innovation and creativity in the workplace

develop a report which covers:

analysis of theories of leadership and creativity

analysis of own current leadership style and plans for integrating new practices

analysis of own current design style and plans for integrating creativity to own professional design practice

evaluation of methods used by organisations to encourage innovation and creativity in the workplace, own chosen options and rationale for choice

plans for implementing an organisational culture which encourages innovation and creativity.

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Knowledge Evidence

Demonstrated knowledge required to complete the tasks outlined in elements and performance criteria of this unit:

different types of research strategies and techniques and the utility of each in collecting and evaluating information relevant to particular projects

sources of reliable information on theories of leadership and creativity:

innovative business organisations

trade magazines

published articles and conference papers

text books

university publications

definitions of:

leadership

creativity

innovation

similarities and differences between the concepts of innovation and creativity

different theories of leadership and creativity:

historical perspectives

current and emerging thinking

relationship between theories of leadership and creativity and practical application to hairdressing work

a range of methods used by organisations to encourage innovation and creativity in the workplace

types of sustainability and principles which apply to each for the hairdressing industry:

economic

social

environmental

methods for engaging in professional discussion and debate.

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